Kurs

Fernunterricht

806 €

*Richtpreis

Originalbetrag in GBP:

£ 718

Beschreibung

  • Kursart

    Kurs

  • Niveau

    Intermediate

  • Methodik

    Fernunterricht

  • Dauer

    24 Weeks

  • Beginn

    27/11/2020

  • Online Campus

    Ja

  • Versendung von Lernmaterial

    Ja

  • Beratungsservice

    Ja

  • Virtueller Unterricht

    Ja

Get the right credentials and apply to excellent positions by doing this Public Relations course offered by Emagister and imparted by International Career Institute now!

This industry is always moving and requires people who are flexible and organised, so in order to start your career in the public relations world, you need to develop or improve you analysis, and people’s skills.

This course is designed for students who want to learn from the experienced ones, acquiring knowledge in the areas of interest that will lead you to succeed. At the beginning you will learn the basic theory such as concepts, terminology and the different functions you’ll develop.

Furthermore, you’ll get in touch with the most important aspects a public relations person needs such as developing a business plan, setting an office, the types of clients you want to work with and how to give a great service to your clients.

With this programme you will be ready within months, not years, you’ll be able to complete it at the comfort of your home, or the place you want to, whenever, wherever, with the support of a tutor while you gain good reputation, which is key in this industry.

If you have any questions, please do not hesitate and contact ICI through Emagister.co.uk

Wichtige Informationen

Welche Ziele verfolgt der Kurs?: Start an exciting media related career which plays an integral hand in forming and analysing public reactions, information and behaviour for corporations, brands, celebrities, governments, political party’s, non-profit groups and many other organisations who heavily rely on Public Relations personnel.

Standorte und Zeitplan

Lage

Beginn

Distance Learning

Beginn

27 Nov. 2020 Anmeldung möglich

Themen

  • Presentation Skills
  • Public Relations
  • Marketing
  • PR Strategy
  • Press Communications
  • PR training
  • PR skills
  • Reputation Management
  • Communication Skills
  • Press Release Writing
  • Public
  • Industry
  • Corporate Communications
  • Corporate PR
  • PR

Inhalte

Course Outline: What You Will Cover

The ICI public relations (PR) course has been designed by the PR industry and teaches you the skills that you need to succeed quickly and conveniently. Course units include:

1 Introduction to Public Relations
  • How is Public Relations Different from Advertising or Marketing?
  • What is Public Relations
2 The Functions of Public Relations Specialist
  • Public Relations Roles
  • Creating a PR Plan
  • Media Relations
  • Developing a Media List
  • Distributing
  • PR Techniques
  • Press Release Writing
  • Media Kit Development
  • Feature Articles
  • News Conferences
  • Custom Tailored Events
  • Crisis Communication
  • Internet Public Relations
  • Monitoring
  • Building a Website
3 Careers in Public Relations
  • Types of Employers
  • Corporate and High Tech
  • Non-Profit
  • Government
  • Public Relations Agencies
  • Preparing a Portfolio
  • Advertised and Unadvertised Positions
  • The Interview
  • What Employers Are Looking For
  • How to Make a Good First Impression
  • Interview Questions
  • Researching the Company
4 Starting Your Own Public Relations Agency or Freelancing
  • Is Self-Employment for You?
  • Develop a Business Plan
  • Create a Marketing Plan
  • Financial Considerations
  • Setting Your Rates
  • Contracts and Agreements
5 Client Acquisition
  • Types of Clients
  • Marketing Your Services
  • Promoting Yourself
  • Preparing Proposals
6 Historical Development
  • History of public relations
  • PR and related discipline
  • Groups to communicate with
  • PR Techniques
7 The Role of Public Relations
  • The four-step PR process model
  • Users of public relations
  • Roles of public relations practitioners
  • Social trends and PR
8 Functions and Techniques of Public Relations
  • Areas of work
  • Communication with identified publics
  • Functions on an internal public relations department
  • Public relations tools
9 Operation of a Public Relations Department or Consultancy
  • Comparing in house PR departments and consultancies
  • Roles and responsibilities within PR departments and consultancies

Public Relations

806 €

*Richtpreis

Originalbetrag in GBP:

£ 718