Sparen Sie 61%
Special price for Emagister users. Code: NEWLIFE
Centre of Excellence

Social Media Marketing Diploma Course

4.7 ausgezeichnet 3 Meinungen
Centre of Excellence
Online

148 € 57 
zzgl. MwSt.
*Orientierungspreis
Originalpreis in GBP:
£ 127  £ 49

Wichtige informationen

Tipologie Kurs
Methodologie Online
Beginn nach Wahl
  • Kurs
  • Online
  • Beginn:
    nach Wahl
Beschreibung

What Will You Learn?
This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.
The Social Media Marketing Diploma Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will learn how and why businesses large and small can use social media marketing to reach and engage with their target markets.
You will discover how social media differs from traditional marketing and PR activities. The course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.
Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Diploma Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.
The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, Pinterest, and Google+, the course also looks at some of the smaller and more niche platforms.

Wichtige informationen

Frühbucherrabatt: Special price for Emagister users. Code: NEWLIFE

Einrichtungen (1)
Wo und wann
Beginn Lage
nach Wahl
Online
Beginn nach Wahl
Lage
Online

Meinungen

4.7
ausgezeichnet
Kursbewertung
100%
Empfehlung der User
4.6
ausgezeichnet
Anbieterbewertung

Meinungen über diesen Kurs

L
Leisa
25.03.2018
Das Beste: It was a great place to learn and their courses were easy to follow and I simply loved every bit of it.
Zu verbessern: Nothing to change
Kurs abgeschlossen: März 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
S
Stephane
06.01.2018
Das Beste: The course was amazing and I had a great time, thanks.
Zu verbessern: Nothing
Kurs abgeschlossen: Januar 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
S
Sasha Dorling
25.03.2018
Das Beste: They have been amazing and very rewarding . The staff were very helpful when I had trouble trying to log on to the course . I would really recommend anybody.
Zu verbessern: -
Kurs abgeschlossen: März 2018
Würden Sie diesen Bildungsanbieter weiterempfehlen?: Ja
*Erhaltene Meinungen durch Emagister & iAgora

Was lernen Sie in diesem Kurs?

Marketing
Marketing Strategy
Advertising Strategy
PR training
Advertising
Social Media
Media
Social Interaction
Media Marketing
PR

Themenkreis

Module 1: Understanding Social Media Marketing

  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment

Module 2: The New Role of the Customer

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment

Module 3: Building a Social Media Marketing Strategy

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment

Module 4: Putting It All Together

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment

Module 5: Facebook

  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment

Module 6: Twitter

  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment

Module 7: LinkedIn

  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment

Module 8: Pinterest

  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment

Module 9: Google+

  • Part 1: What is Google+?
  • Part 2: Creating Your Own Google+ Community
  • Part 3: Advertising on Google+
  • Module 9 Assessment

Module 10: YouTube, Instagram and other Social Media Platforms

  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 10 Assessment

Module 11: Finalising Your Strategy

  • Part 1: Integrating Your Social Media Platforms
  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 11 Assessment