EMAGISTER CUM LAUDE
EMAGISTER CUM LAUDE
London Business Training & Consulting

Strategic Public Relations

London Business Training & Consulting
In London (England)
  • London Business Training & Consulting

3.117 
zzgl. MwSt.
*Orientierungspreis
Originalpreis in GBP:
£ 2.695
PREMIUM-KURS

Wichtige informationen

Tipologie Short course
Ort London (England)
Dauer 1 Week
Beginn 17/06/2019
weitere Termine
  • Short course
  • London (England)
  • Dauer:
    1 Week
  • Beginn:
    17/06/2019
    weitere Termine
Beschreibung

Learn all about corporate strategies, tactics and evaluation methods for communicating with employees, thanks to this formation of LBTC in Emagister!

Thanks to this formation you will get to learn about the concepts of community involvement, corporate social responsibility and cause-related marketing.

Don't wait any longer and register in emagister.co.uk to learn about the details of this programme!

Wichtige informationen
Ist dieser Kurs für mich?

This PR workshop is suitable for: Chief Communications Officers;
Public relations and communications directors, managers, practitioners and staff.

Einrichtungen (1)
Wo und wann
Beginn Lage
17 Jun 2019
21 Okt 2019
London
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG, London, England
Karte ansehen
Beginn 17 Jun 2019
21 Okt 2019
Lage
London
Seven Pancras Square 7 King’s Boulevard Kings Cross London N1C 4AG, London, England
Karte ansehen

Was lernen Sie in diesem Kurs?

Evaluation
Internal Communication
Public Relations
Marketing
Branding
Media Relations
Reputation Management
Corporate Social Responsibility
Corporate Image
Image
Public
Planning
Communication Training
Media

Themenkreis

Public Relations Planning
  • The importance of context
  • External environment
  • Internal environment
  • Strategic public relations programmes and campaigns
  • Systems context of planning
  • A planning template
Corporate Image, Reputation and Identity
  • The controversy of image in public relations
  • Corporate image and reputation
  • Corporate identity
  • Reputation management and corporate branding
  • Measuring corporate image and reputation
Media Relations
  • Media relations or public relations?
  • Media publicity and media relations
  • Media and political perspectives
  • Practical media relations
  • Digital public relations: beyond media relations
Internal Communication
  • Purpose of internal communication
  • Changes in the external environment affecting an organisation’s internal communication
  • The changing employee/employer relationship
  • Communication roles of leaders and managers
  • Organisational culture and values statements
  • Developing an internal communication strategy
Managing Community Involvement Programmes
  • Corporate community involvement (CCI) programmes
  • Employees and community programmes
  • Cause-related marketing (CRM)
  • Developing community programmes
  • Evaluation community programmes