EMAGISTER CUM LAUDE
EMAGISTER CUM LAUDE
Business Consort - Digital & Social Media Academy

Writing for the Web

Business Consort - Digital & Social Media Academy
Online
  • Business Consort - Digital & Social Media Academy

113 
zzgl. MwSt.
*Orientierungspreis
Originalpreis in GBP:
£ 99
PREMIUM-KURS

Wichtige informationen

Tipologie Kurs
Niveau Beginner
Methodologie Online
Unterrichtsstunden 120h
Beginn nach Wahl
Online Campus Ja
Beratungsservice Ja
  • Kurs
  • Beginner
  • Online
  • 120h
  • Beginn:
    nach Wahl
  • Online Campus
  • Beratungsservice
Beschreibung

Learn engaging techniques to draw readers to your webpages and how to appeal to a variety of readers and get your content noticed with keyword optimisation, understanding SEO, and more.

Einrichtungen (1)
Wo und wann
Beginn Lage
nach Wahl
Online
Beginn nach Wahl
Lage
Online

Was lernen Sie in diesem Kurs?

Marketing Tools
Marketing
Marketing Strategy
SEO
Web
Writing for the Web
Writing
Marketing Campaign
Marketing Mix
Marketing Research

Themenkreis

120 minutes – 24/7 access to your coursesBUY NOW & Start learning straight away!

People have become experts at scrolling and scanning as they read on the web, and our writing style has to be different than it is for print in order to catch the attention of readers on the Internet.Writing for the web has become a very specific skill.

With this content rich course, you will learn engaging techniques to draw readers to your webpages, work with a designer, incorporating audio and video, and how to appeal to a variety of readers and get your content noticed with keyword optimisation, understanding SEO, and more.

Course Outline

Session One: Course Overview

Session Two: Getting to Know the Web

Web Writing Is Not The Same!

Design and Structure

It’s Work to Influence Others

Session Three: Tips on Creating a Site Hierarchy

Designing the Site

Pre-Assignment Review

Menus, Links, and Buttons

Session Four: Creating Your Content

Writing Eye-Catching Headlines

Writing Content

Writing Goals

Session Five: Testing the Waters

Session Six: Deciding What’s Fit to Print

What’s Getting Read?

Reviewing and Planning

Session Seven: Adding Audio and Video to Your Content

Session Eight: Getting Your Content Noticed

Standing out in Crowds

Search Engine Optimisation

Alternative Search

Optimising Keywords

Balancing SEO and Word Stuffing

Recommended Reading List

Post-Course Assessment

Pre- and Post-Assessment Answer Keys

Personal Action Plan

Accreditation for CPD hours – This course has been accredited for CPD hours within the Chartered CPD Programme by the Chartered Institute of Marketing. You will receive a certificate after completing the course, which can be used as evidence for your CPD record card.