China-Europe EMBM

The markets for industrial goods and professional services are constantly in flux. That means it is critically important for businesses to develop and maintain a climate of ongoing learning and proactive conduct among all employees. Over the past decade, China has developed into a global economic power-house and overtaken Germany to become the world’s greatest exporter in 2009. On the one hand, doing business in China is still something quite different than dealing with Western trade partners for Europeans. On the other hand, engaging in economic activities in Europe may be completely novel for many Chinese executives. To face these challenges from both perspectives, Freie Universität Berlin and Peking University, linked by more than 30 years of partnership, have joined forces to offer you a new part-time executive program: The China-Europe Executive Master of Business Marketing (China-Europe EMBM). The program relies on nearly 30 years of experience in executive management education in the business-to-business realm and the outstanding reputation of the two institutions in both countries.