China-Europe EMBM

Freie Universität Berlin
In Berlin

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Wichtige informationen

Tipologie Master berufsbegleitend
Ort Berlin
Dauer 1 Jahr
Beginn April
  • Master berufsbegleitend
  • Berlin
  • Dauer:
    1 Jahr
  • Beginn:

The China-Europe EMBM program is especially targeted at and designed for executives actively doing business in Europe and China. The curriculum of the China-Europe Executive Master of Business Marketing is set up as a distance study program for working professionals with integrated on-site seminars, allowing those who are already working and have an undergraduate or other graduate degree to spend sixteen month acquiring the business administration expertise they need in order to successfully market products and/or services in the business-to-business sector. MBM graduates have confirmed in practice that the degree is applicable across a broad range of industries.

Wichtige informationen Veranstaltungsort(e)

Wo und wann

Beginn Lage
Kaiserswerther Str. 16/18, 14195, Berlin, Deutschland
Karte ansehen
Beginn April
Kaiserswerther Str. 16/18, 14195, Berlin, Deutschland
Karte ansehen

Häufig gestellte Fragen

· Voraussetzungen

- Prior academic degree - Relevant professional experience (typically not less than one year after first academic degree) - English language certificate (CEFR: Level B2)

Was lernen Sie in diesem Kurs?

The China-Europe EMBM program conveys important Sino-European business know-how which you need for successfully marketing and selling goods or services to business customers in both markets: knowledge of marketing & sales from a European perspective
Basics in strategy
Intercultural and China/European studies
As well as doing business in China


Ingmar Geiger
Ingmar Geiger
unternehmensbezogenes Dienstleistungsmarketing

Michael Kleinaltenkamp
Michael Kleinaltenkamp
Business-to-Business- und Dienstleistungsmarketing


During the first eight months of the study program, you will learn the basics that you need to master regardless of your industry or area of activity.

Module 1: Understanding Business Markets and Marketing
Module 2:
Understanding and Developing Programs for Business Markets
Module 3:
Doing Business in China

The second eight months of the program can be tailored to your individual interests and your personal needs. You can choose from the following five modules, combining two instructional units according to your preferences:

Module 4: China Studies
Module 5: German and European Studies
Module 6: Business Relationship Marketing
Module 7: Project Business Management
Module 8: Market and Product Management

Zusätzliche Informationen

The markets for industrial goods and professional services are constantly in flux. That means it is critically important for businesses to develop and maintain a climate of ongoing learning and proactive conduct among all employees. Over the past decade, China has developed into a global economic power-house and overtaken Germany to become the world’s greatest exporter in 2009. On the one hand, doing business in China is still something quite different than dealing with Western trade partners for Europeans. On the other hand, engaging in economic activities in Europe may be completely novel for many Chinese executives. To face these challenges from both perspectives, Freie Universität Berlin and Peking University, linked by more than 30 years of partnership, have joined forces to offer you a new part-time executive program: The China-Europe Executive Master of Business Marketing (China-Europe EMBM). The program relies on nearly 30 years of experience in executive management education in the business-to-business realm and the outstanding reputation of the two institutions in both countries.