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Digital Marketing and Digital Business

Universidad Pontificia Comillas
In Madrid ()

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Wichtige informationen

Tipologie Kurs
Unterrichtsstunden 90h
Dauer 1 Monat
  • Kurs
  • 90h
  • Dauer:
    1 Monat

Understand how digital marketing tools are at the service of the digital marketing Plan and how they interact with each other.

Häufig gestellte Fragen

· Welche Ziele werden in diesem Kurs verfolgt?

To provide students with an introductory knowledge of Digital Marketing and Digital Business, as a new way for companies to focus on their clients and potential clients. To introduce the student to new concepts relating to marketing and new technologies, as well as placing digital marketing in the marketing mix of companies. Offer the necessary knowledge to devise, develop, and execute a digital marketing plan for a company. Analyze different tools which allow technologically advanced companies to grow along with their role within the digital marketing plan. To know all the tools which are included in social media and in social business, as well as their main uses and results. To have the appropriate means and resources to analyze digital marketing campaigns, as well as knowledge of the most used KPIs. To teach students to design their own scorecards for measuring the results of digital marketing activities.

· An wen richtet sich dieser Kurs?

Undergraduate and postgraduate students from Spain or abroad who want to experience internationalization, studying the areas of knowledge covered in depth.

· Voraussetzungen

The following documents must be provided: • Application form • A letter of recommendation from one of the lecturers at your host university. • A photocopy of your passport. • A photocopy of the compulsory medical insurance. • A copy of the confirmation of the bank transfer for payment of the course. • Document which certifies the applicant´s level of Spanish (for students from non-Spanish-speaking countries). Application deadline: Before April 30.

Was lernen Sie in diesem Kurs?

Marketing Tools
digital marketing
Marketing Plan
Web analytics


Introduction to Digital Marketing (20 hours)

The Digital Marketing Plan (20 hours)

Principal Digital Marketing Tools (20 hours)

Web Analytics (20 hours)

90 hours (80 class hours + 10 hours of technical and cultural visits)

· Technical visits to businesses and public and private institutions and bodies relating to the content of the course.

· Cultural visits to the Prado Museum and the Monastery of El Escorial.

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