Global Sales and Marketing Master
Master
In Steyr (Österreich)
Beschreibung
-
Kursart
Master
-
Ort
Steyr (Österreich)
-
Dauer
4 Semesters
Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The geographical focus of the degree programme is on emerging markets.
Weitere Informationen: www.fh-ooe.at/gsm-master
Standorte und Zeitplan
Lage
Beginn
Beginn
Hinweise zu diesem Kurs
» Sales and Sales Management: ability to conceptualize, evaluate, push forward and control strategic sales decisions.
» B2B Marketing: ability to develop and push forward strategic marketing concepts for investment goods including background challenges of a cross-cultural character.
» Cross-cultural Sales and Management: profound introduction to cultural differences and similarities around the globe in order to be able to react in a professional way when faced with challenges of this kind.
» Practical Skills: we connect the complex structure of the scientific background needed with the immediate application in real industrial life, especially in emerging markets.
» Management/Leadership Skills: a special module with the chance to develop good insights into management and leadership challenges of an international job profile.
Completed Bachelor’s or Master’s degree in Business Administration or similar fields.
For Details see www.fh-ooe.at/gsm-master
Meinungen
Erfolge dieses Bildungszentrums
Sämtlich Kurse sind auf dem neuesten Stand
Die Durchschnittsbewertung liegt über 3,7
Mehr als 50 Meinungen in den letzten 12 Monaten
Dieses Bildungszentrum ist seit 14 Mitglied auf Emagister
Themen
- Sales Management
- B2B Marketing
- Führungskompetenz
- Conception web
- Development
- Leadership
- Social Skills
- International
- English
- Practical Skills
Dozenten
FH-Prof. DI Dr. Margarethe Überwimmer
Internationales Marketing und Vertriebsmanagement
Inhalte
Career profile
The Master’s degree programme Global Sales and Marketing equips the students to DEVELOP and MANAGE future sales, sales management and marketing activities for international companies. For such managers, it is essential to be aware of cross-cultural challenges created by the globalisation of the world economy. A typical job description would be a management position in a foreign subsidiary of a European company. This might include the post of product manager, key account manager or marketing and sales manager. In addition, the course offers an excellent basis for entrepreneurs wishing to set up their own company.
Focus of Studies
Sales and Sales Management: ability to conceptualize, evaluate, push forward and control strategic sales decisions.
B2B Marketing: ability to develop and push forward strategic marketing concepts for investment goods including background challenges of a cross-cultural character.
Cross-cultural Sales and Management: profound introduction to cultural differences and similarities around the globe in order to be able to react in a professional way when faced with challenges of this kind.
Practical Skills: we connect the complex structure of the scientific background needed with the immediate application in real industrial life, especially in emerging markets.
Management/Leadership Skills: a special module with the chance to develop good insights into management and leadership challenges of an international job profile.
Zusätzliche Informationen
full-time (Wednesday till Saturday) and part- time (Friday afternoon and Saturday) for both one week of intensive lectures per semester + field trip)
Maximale Teilnehmerzahl: 35
INFOVERANSTALTUNGEN AN DER FH OÖ:
Open House 19.03.2021
Global Sales and Marketing Master