In Firenze (Italien)
The Master in Graphic Design offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations.
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The Graphic Designer figure, today, is particularly dynamic; he is not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments.
The Graphic Designer works in Advertisement and Communication Companies, in Web Agencies, in Publishing Houses or as a Freelancer in his own facility; he is able of interacting with multiple clients in different fields thanks to a developed versatility.
This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.
The Master in Graphic Design derives from the need to fill the gap that is often created between available study paths and the ever-more demanding professional world, particularly in terms of acquired experiences and skills. From Graphics to Information Design to Web Communication to Editing to Advertisement Communication, the Graphic Design Master offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations.
Particular attention will be given to New Media and the new frontiers ofCommunication, in order to create professional figures capable of acting within an evolving/developing scenario.
The Master Course in Graphic Design involves crossed-contributions in areas such as: Digital New Media, Corporate Identity, Product Communication, Publishing, Design History and Contemporary Expressive Languages. Emphasis will be given to widespread softwares used in the creation of Vectorial Graphics, Brands and Logos, Publishing, Editing, Animation and Multimedia. The Graphic Design Master offers a complete program using careful balance of theory, method and project experience.
To this end it utilizes the collaboration of Advertising Agencies and Design Studios, as well as testimonials and professors of the specific professional fields. The course is also enriched by specific studies such as ‘Graphic Elements for iPhone and iPad’.
Development of a final project that is in line with the course contents.
The final project can be developed individually or within a small group and is generally connected to a company, recreating the relationship between commissioner and freelance studio. The purpose of the final work is to direct the study path towards the field or area that the student is most interested in, and allow them to begin a professional career.
A team of professors and/or tutors will follow the students in the creation of their chosen final work in order to maintain high quality standards. The final work is necessary to enrich the student’s portfolio that will include, as well as the final work, many of the projects produced during the other courses and exams.