Introduction to IBM Unica Campaign 8.5 (SPVC)


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Wichtige informationen

Tipologie Kurs
Beginn Oktober
  • Kurs
  • Beginn:

Please refer to course overview for description information.

Wo und wann
Beginn Lage
Beginn Oktober

Häufig gestellte Fragen

· Voraussetzungen

You should have general knowledge of database marketing.


This course explores the basics of designing, building, and executing a marketing campaign using Unica Campaign. This course prepares you to configure Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.

(This course is one of five classes in the Unica Campaign 8 learning series. To complete your learning you should also attend the Unica Campaign 8 Administration, the Unica Campaign 8 Architecture and Installation, the Unica Campaign 8 Reports Installation and Administration, and the Campaign Advanced Techniques classes.)

If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.

Training Paths that reference this course are:

  • IBM Omni-Channel Marketing Suite Application User Training
  • IBM Unica Campaign Technical User/Developer Training
  • IBM Omni-Channel Marketing Suite Application User Training
  • IBM Omni-Channel Campaign Management Administrator Training Path

Zusätzliche Informationen

  • Navigate the Unica Campaign user interface
  • Apply Unica Campaign features and functions to your marketing tasks
  • Design a campaign, execute it, and access its analytical tools
  • Configure and use several Unica Campaign processes to build a flowchart
  • Use data structures in campaigns
  • Create offers and apply them to campaigns

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