Introduction to IBM Unica Marketing Operations 8.5 (SPVC)

The overall goal of this course is for you to become familiar with the Unica Marketing Operations application, its business processes and tools, and begin to use it to plan and execute marketing projects.

More specifically, you will:

• Be familiar with Unica Marketing Operations terminology, processes, and procedures, and understand the relationships among them
• Be able to organize marketing efforts through the use of Unica Marketing Operation's Plans, Programs, and Projects components, and manage all related information
• Be able to create and manage Project Workflows, and their component stages, tasks, approvals, and alerts
• Understand and be able to create and manage marketing objects as components of marketing operations management
• Be able to use Unica Marketing Operations to manage marketing teams and assign tasks to them or to individuals
• Within Unica Marketing Operations, be able to manage digital assets that are associated with marketing efforts
• Be able to run Unica Marketing Operations reports
• Be able to use Unica Marketing Operations to establish and monitor budgets and expen