Luxury Marketing Management
Master
In Roma (Italien)
Beschreibung
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Kursart
Master
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Ort
Roma (Italien)
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Dauer
12 Monate
The goal of the Master is to breed managers that are able to operate in luxury goods companies and luxury service providers. The Master provides the tools to acquire a perfect knowledge of the markets in the industry, of its commercial potential, of competition dynamics and trends, its threats and opportunities; tools needed to deeply understand the specific consumer's behaviour. Gerichtet an: Student
Standorte und Zeitplan
Lage
Beginn
Beginn
Hinweise zu diesem Kurs
Diploma
Meinungen
Inhalte
The curriculum analyzes luxury brands’ distribution strategies, trade marketing, point of sale service management, logistics and the latest technological applications in lectures and discussions of concrete cases of firms also in direct contact with firms, including visits to leading luxury distributors and case studies from their managers.
TARGET: Graduates and professionals who wish to specialize in the luxury sector with a cultural mindset and professional aspirations focused on corporate communication, fashion, strategic marketing.
Luxury Marketing Management