Luxury Marketing Management

In Roma (Italien)

Preis auf Anfrage
  • Tipologie

    Master

  • Ort

    Roma (Italien)

  • Dauer

    12 Monate

Beschreibung

The goal of the Master is to breed managers that are able to operate in luxury goods companies and luxury service providers. The Master provides the tools to acquire a perfect knowledge of the markets in the industry, of its commercial potential, of competition dynamics and trends, its threats and opportunities; tools needed to deeply understand the specific consumer's behaviour.
Gerichtet an: Student

Einrichtungen

Lage

Beginn

Roma (Italien)
Karte ansehen
Via Giovanni Branca, 122, 00153

Beginn

auf Anfrage

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Diploma

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Themenkreis

The curriculum analyzes luxury brands’ distribution strategies, trade marketing, point of sale service management, logistics and the latest technological applications in lectures and discussions of concrete cases of firms also in direct contact with firms, including visits to leading luxury distributors and case studies from their managers.

TARGET: Graduates and professionals who wish to specialize in the luxury sector with a cultural mindset and professional aspirations focused on corporate communication, fashion, strategic marketing.

Preis auf Anfrage