Luxury Marketing Management
In Roma (Italien)
The goal of the Master is to breed managers that are able to operate in luxury goods companies and luxury service providers. The Master provides the tools to acquire a perfect knowledge of the markets in the industry, of its commercial potential, of competition dynamics and trends, its threats and opportunities; tools needed to deeply understand the specific consumer's behaviour.
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The curriculum analyzes luxury brands’ distribution strategies, trade marketing, point of sale service management, logistics and the latest technological applications in lectures and discussions of concrete cases of firms also in direct contact with firms, including visits to leading luxury distributors and case studies from their managers.
TARGET: Graduates and professionals who wish to specialize in the luxury sector with a cultural mindset and professional aspirations focused on corporate communication, fashion, strategic marketing.