Master Marketing

At the beginning of your studies, you deepen your professional skills in marketing and interdisciplinary modules. During the programme, you can personalise your degree programme by selecting the specialisation of your choice.

Specialisation:
•Tourism and service marketing
•Fashion and lifestyle marketing
•Retail and shopper marketing

You are interested in the challenging management of marketing communications. In addition, you are especially interested in one of the following industries: Tourism, Fashion and Lifestyle or Retail.

To qualify for admission, you must have obtained a bachelor degree in Business Administration or Marketing at a recognised Institution of Higher Education in Austria or abroad. Recognised higher education institutes offer Bachelor degree programmes lasting a minimum of six semesters and require general university entrance qualification.
Furthermore, a proof of English language proficiency (IELTS, TOEFL, Cambridge Certificate) in the level C1 according to the CEFR is required.

As a graduate, you will be in a position to assume a wide range of senior and executive positions. Your responsibilities may include developing marketing plans and strategies, managing collaboration with agencies and marketing directors, negotiating and concluding contracts, recruiting and training sales staff, designing sales strategies and distribution networks, carrying out market research and sales planning activities, drawing up pricing strategies, and budgeting and controlling.