IMC Fachhochschule Krems

Master Marketing

IMC Fachhochschule Krems
In Krems an der Donau (Österreich)

1001-2000 €
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Wichtige informationen

Tipologie Master
Ort Krems an der donau (Österreich)
Dauer 2 Jahre
Beginn September
Credits 120
Unternehmenspraktikum Ja
  • Master
  • Krems an der donau (Österreich)
  • Dauer:
    2 Jahre
  • Beginn:
  • Credits: 120
  • Unternehmenspraktikum

Turn into a marketing communication expert

We develop marketing communication experts, opening the door to a host of positions on both the client and the supplier side. Students can specialise in Tourism and Service Marketing, Fashion and Lifestyle Marketing as well as Retail and Shopper Marketing.

Einrichtungen (1)
Wo und wann
Beginn Lage
Krems an der Donau
Campus Krems, 3500, Niederösterreich, Österreich
Karte ansehen
Beginn September
Krems an der Donau
Campus Krems, 3500, Niederösterreich, Österreich
Karte ansehen

Zu berücksichtigen

· Welche Ziele werden in diesem Kurs verfolgt?

At the beginning of your studies, you deepen your professional skills in marketing and interdisciplinary modules. During the programme, you can personalise your degree programme by selecting the specialisation of your choice. Specialisation: •Tourism and service marketing •Fashion and lifestyle marketing •Retail and shopper marketing

· An wen richtet sich dieser Kurs?

You are interested in the challenging management of marketing communications. In addition, you are especially interested in one of the following industries: Tourism, Fashion and Lifestyle or Retail.

· Voraussetzungen

To qualify for admission, you must have obtained a bachelor degree in Business Administration or Marketing at a recognised Institution of Higher Education in Austria or abroad. Recognised higher education institutes offer Bachelor degree programmes lasting a minimum of six semesters and require general university entrance qualification. Furthermore, a proof of English language proficiency (IELTS, TOEFL, Cambridge Certificate) in the level C1 according to the CEFR is required.

· Qualifikation

As a graduate, you will be in a position to assume a wide range of senior and executive positions. Your responsibilities may include developing marketing plans and strategies, managing collaboration with agencies and marketing directors, negotiating and concluding contracts, recruiting and training sales staff, designing sales strategies and distribution networks, carrying out market research and sales planning activities, drawing up pricing strategies, and budgeting and controlling.

Fragen & Antworten

Teilen Sie Ihre Fragen und andere User können Ihnen antworten

Was lernen Sie in diesem Kurs?

Sercie Management
Fashion and Lifestyle Marketing
Retail and Shopper Marketing
Strategisches Marketing


Christian Maurer
Christian Maurer


At a glance
  • Duration: 2 years/ 4 semesters
  • Format: full-time
  • Language of instruction: English
  • Academic degree: Master of Arts in Business (MA)
  • Intake: annually, every year in September
  • Study fees: per semester € 363.36 for EU/EEA citizens, € 3900 for non-EU/EEA citizens
For further details regarding
  • the admission requirements,
  • the admission procedure,
  • important dates and deadlines and
  • the online application
please consult our website

Zusätzliche Informationen

Für detaillierte Informationen verweisen wir auf unsere Website

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