Master Marketing
Master
In Krems an der Donau (Österreich)
Beschreibung
-
Kursart
Master
-
Ort
Krems an der donau (Österreich)
-
Dauer
2 Jahre
-
Beginn
September
-
Credits
120
-
Unternehmenspraktikum
Ja
Turn into a marketing communication expert
We develop marketing communication experts, opening the door to a host of positions on both the client and the supplier side. Students can specialise in Tourism and Service Marketing, Fashion and Lifestyle Marketing as well as Retail and Shopper Marketing.
Standorte und Zeitplan
Lage
Beginn
Beginn
Hinweise zu diesem Kurs
At the beginning of your studies, you deepen your professional skills in marketing and interdisciplinary modules. During the programme, you can personalise your degree programme by selecting the specialisation of your choice.
Specialisation:
•Tourism and service marketing
•Fashion and lifestyle marketing
•Retail and shopper marketing
You are interested in the challenging management of marketing communications. In addition, you are especially interested in one of the following industries: Tourism, Fashion and Lifestyle or Retail.
To qualify for admission, you must have obtained a bachelor degree in Business Administration or Marketing at a recognised Institution of Higher Education in Austria or abroad. Recognised higher education institutes offer Bachelor degree programmes lasting a minimum of six semesters and require general university entrance qualification.
Furthermore, a proof of English language proficiency (IELTS, TOEFL, Cambridge Certificate) in the level C1 according to the CEFR is required.
As a graduate, you will be in a position to assume a wide range of senior and executive positions. Your responsibilities may include developing marketing plans and strategies, managing collaboration with agencies and marketing directors, negotiating and concluding contracts, recruiting and training sales staff, designing sales strategies and distribution networks, carrying out market research and sales planning activities, drawing up pricing strategies, and budgeting and controlling.
Meinungen
Themen
- Marketing
- Leadership
- Forschung
- Unternehmenskommunikation
- Tourismus
- Sercie Management
- Fashion and Lifestyle Marketing
- Retail and Shopper Marketing
- Marketingplanung
- Strategisches Marketing
Dozenten
Christian Maurer
Studiengangsleiter
Inhalte
- Duration: 2 years/ 4 semesters
- Format: full-time
- Language of instruction: English
- Academic degree: Master of Arts in Business (MA)
- Intake: annually, every year in September
- Study fees: per semester € 363.36 for EU/EEA citizens, € 3900 for non-EU/EEA citizens
- the admission requirements,
- the admission procedure,
- important dates and deadlines and
- the online application
Zusätzliche Informationen
Master Marketing