Advertising creativity and strategy

Master

In Barcelona (Spanien)

6.900 € inkl. MwSt.

Beschreibung

  • Kursart

    Master

  • Ort

    Barcelona (Spanien)

  • Dauer

    2 Jahre

  • Beginn

    Oktober

  • Credits

    60

  • Unternehmenspraktikum

    Ja

Official Master's Degree in Advertising at Blanquerna Official University Master's Degree

Official Master's Degree given over two years which aims to awaken its students to the most competitive creative strategies for business communication, along with structural knowledge of management, marketing and economics. Some parts of the material are studied in Spanish, Catalonian and English. .

Standorte und Zeitplan

Lage

Beginn

Barcelona (Spanien)
Karte ansehen

Beginn

OktoberAnmeldung möglich

Hinweise zu diesem Kurs

Official European university degree (or a degree in law, engineering, architecture, quantity surveying or a graduate degree). In the case of non-EU degrees: an equivalent degree from an authorised higher-level educational establishment and academic file for the authorised official training including average grade from the original university.

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Themen

  • Creativity and strategy in sector advertising
  • Corporate identity strategies
  • The planner and communications strategies
  • Audience analysis
  • Communication and argument
  • Brand management and theory
  • Mass society
  • Company image and media representation

Inhalte

Career guidance
  • Audience analysis and strategic planning for media
  • Conceptualisation processes and methods
  • Writing and rhetoric techniques
  • Rhetoric and creativity
  • Communications seminar I
  • Technology as a creative and strategy tool
  • Master's Thesis
  • University Master's Seminar
  • Additional training
  • Brand management and theory
Research guidance

  • Creativity and strategy in advertising sectors
  • Integrated communications for marketing
  • Creativity and languages
  • Practice module
  • Corporate identity and political advertising strategies
  • Graphic and audiovisual production
  • Strategic and creative platforms
  • The planner and communications strategy
  • Creativity and strategy in advertising sectors
  • Integrated communications for marketing
  • Creativity and languages
  • Corporate identity and political advertising strategies
  • Strategic and creative platforms
  • The planner and communications strategy
  • Audience analysis and strategic planning for media
  • Rhetoric and creativity
  • Communications seminar I
  • Technology as a creative and strategy tool
  • Master's Thesis
  • University Master's Seminar
  • Communication and argument
  • Research methodology in communication
  • Documentary techniques applied to research
  • Research work production techniques
  • Brand management and theory
  • Audio-visual, music and mass society (OPT)
  • Digitalisation of information (OPT)
  • Corporate public relations strategy and prospective guidance: Issues Management (OPT)
  • From persuasion to dialogue. Research models for advertising strategy and creativity (OPT)
  • Company image and media representation. Interpretation of violence (OPT)

Advertising creativity and strategy

6.900 € inkl. MwSt.