Introduction to IBM eMessage

IBM
In München, Zürich (Schweiz) und Wien (Österreich)

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Wichtige informationen

Beschreibung

This intermediate course is for users of IBM eMessage for email campaign management, including the following roles: eMail Director eMail Designer List Designer

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Veranstaltungsort(e)

Wo und wann

Beginn Lage
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München
Bayern, Deutschland
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Wien
Wien, Österreich
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Zürich
Zürich, Schweiz
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Häufig gestellte Fragen

· Voraussetzungen

You should have completed:

  • Introduction to IBM Campaign

or equivalent experience and knowledge.

Themenkreis

This course introduces you to planning, designing, producing, and assessing mailing campaigns with IBM eMessage and IBM Campaign.

It provides a complete overview of the functionality of eMessage, primarily for users new to the system.

Training Paths that reference this course are:

  • IBM Omni-Channel Marketing Suite Application User Training
  • IBM Omni-Channel Marketing Suite Application User Training

Zusätzliche Informationen

  • Identify and describe the major functions and purposes of eMessage
  • Identify and discuss the three roles of eMessage users
  • Describe the typical workflow of eMessage involving the three roles and their respective tasks in the process of designing and executing eMessage mailings
  • Define and describe the different types of mailings.
  • Identify the components of a mailing
  • Create a mailing
  • Design and execute an IBM Campaign flowchart to select recipients for an eMessage Mailing
  • Identify, and describe the purpose of, an Output List Table
  • Configure the eMessage process to generate field data for personalizing emails.
  • Configure the eMessage process to generate a Test, Seed, and a Production list
  • Describe the roles and tasks involved with the creation of eMessage communication.
  • Access the Document Composer and create a new email or landing page from a template.
  • Use the tools and functions of the Document Composer to configure communications, including
  • Add and edit content
  • Add personalization fields
  • Identify and use Droppable Zones

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