Introduction to IBM Unica Marketing Operations 8.5 (SPVC)

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Wichtige informationen

  • Kurs
  • Wann:
    Oktober
Beschreibung

Please refer to course overview for description information.

Wichtige informationen
Veranstaltungsort(e)

Wo und wann

Beginn Lage
Oktober

Häufig gestellte Fragen

· Voraussetzungen

There are no prerequisites for this course.

Was lernen Sie in diesem Kurs?

  • Getting Started with Unica Marketing Operations
  • Operations Management
  • Digital Asset Management
  • Financial Planning

Themenkreis

This course provides a comprehensive introduction to Unica Marketing Operations for new users.

(This course is one of three classes in the Unica Marketing Operations learning series. To complete your learning you should also attend the Unica Marketing Operations 8 Administration and Unica Marketing Operations 8 Architecture and Installation classes.)

If you are enrolling in a Self Paced Virtual Classroom or Web Based Training course, before you enroll, please review the Self-Paced Virtual Classes and Web-Based Training Classes on our Terms and Conditions page, as well as the system requirements, to ensure that your system meets the minimum requirements for this course.

http://www.ibm.com/training/terms

Training Paths that reference this course are:

  • IBM Omni-Channel Marketing Suite Application User Training
  • IBM Omni-Channel Marketing Suite Application User Training
  • IBM Marketing Operations Technical User/ Developer Training
  • IBM Omni-Channel Campaign Management Administrator Training Path

Zusätzliche Informationen

The overall goal of this course is for you to become familiar with the Unica Marketing Operations application, its business processes and tools, and begin to use it to plan and execute marketing projects.

More specifically, you will:

  • Be familiar with Unica Marketing Operations terminology, processes, and procedures, and understand the relationships among them
  • Be able to organize marketing efforts through the use of Unica Marketing Operation's Plans, Programs, and Projects components, and manage all related information
  • Be able to create and manage Project Workflows, and their component stages, tasks, approvals, and alerts
  • Understand and be able to create and manage marketing objects as components of marketing operations management
  • Be able to use Unica Marketing Operations to manage marketing teams and assign tasks to them or to individuals
  • Within Unica Marketing Operations, be able to manage digital assets that are associated with marketing efforts
  • Be able to run Unica Marketing Operations reports
  • Be able to use Unica Marketing Operations to establish and monitor budgets and expen

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