Official Master's Degree in Marketing

Universidad Pontificia Comillas
In Madrid (Spanien)

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Wichtige informationen

  • Master
  • Madrid (Spanien)
  • Dauer:
    8 Monate
  • Wann:
  • Praktika in einem Unternehmen

The Official Master's Degree in Marketing is offered by the Faculty of Economics and Business Administration at Comillas Pontifical University (ICADE), through ICADE Business School.
In the framework of the European Higher Education Area, postgraduate studies are positioned as a strategic objective for universities and colleges.The main purpose of the Official Master's Degree in Marketing -which replaces the current 2nd-Cycle Licentiate Degree in Marketing Research and Techniques (ITM)- is to provide a comprehensive course of study at postgraduate level in specialized marketing and commercial spheres.
Our University has a solid track-record conveying the knowledge and competencies required by professionals in the field of marketing, which the new degree will foster by placing greater emphasis on:
• An in-depth, specialized course of study, with three study plans that represent the most sought-after professional profiles:Product and brand management; distribution and commercial management; and consumer behavior research.
• The ability to define a feasible topic of study and research, and the appropriate application of research methods.
• Professional development through successful completion of a business internship.
• The possibilities of internationalization.
The Master's program is sponsored by Pentasoft and Nexium -benchmark companies in the marketing and commercial consultancy sector- through the contribution of three awards of € 6,000 each, presented to students with excellent academic performance: the Pentasoft Award for the best academic record; the Pentasoft Award for the best work in the area of marketing and new technologies; and the Nexium Award for the best work in the area of business development. In short, the professional careers it leads to and the interest shown by companies in this course justify its place among our Official Degree programs.

Wichtige informationen

Wo und wann

Beginn Lage
C/ Alberto Aguilera 23, 28015, Madrid, Spanien
Plan ansehen

Häufig gestellte Fragen

· Welche Ziele werden in diesem Kurs verfolgt?

This professional Master's program intends for students to receive adequate training with regard to the knowledge learned, so that they may carry out processes and employ tools to engage professionally in the marketing/commercial areas, thus consolidating the skills acquired during the degree studies. It also aims to foster attitudes and values that are reflected in quality work in various professional fields in which the students may eventually work.

· An wen richtet sich dieser Kurs?

The Official Master's Degree in Marketing is designed for candidates who: Have recently completed a university degree and are interested in working in the marketing or commercial settings. Already have brief work experience in this area of business. Currently work in a specific area of marketing and intend to have a more comprehensive and in-depth perspective of the sector or other areas. Intend to specialize in one of the most sought-after spheres today, which are offered through three study plans: Product and brand management; distribution and commercial management; and consumer behavior research.

· Voraussetzungen

Holders of an official Spanish university Bachelor's Degree (preferably in the area of Economics and Business Administration) or other (preferably also in the same area) awarded by a higher education institution within the European Higher Education Area entitling the student to be admitted to Master's level programs in the issuing country. In addition, and without any further requirements, holders of a Licentiate Degree, a Degree in Engineering or a Degree in Architecture compliant with the university system existing before the one set forth by Royal Decree 1393/2007.

· Worin unterscheidet sich dieser Kurs von anderen?

Teaching on the Master's program involves a combination of lectures, presentations, seminars and individual tutorials. The lectures offer perspectives on all issues and opportunities to update materials and provide examples that are relevant to theoretical presentations. Here, the students make presentations and take part in structured debates. Individual tutoring seeks to provide useful guidance for study and help resolve any difficulties that may arise throughout the learning process. Formal contact hours with the lecturer are supplemented with self-study hours, where the students have the opportunity to engage in guided reading assignments based on a list of resources provided by the lecturer, class preparation, writing assignments, completing exercises and making oral presentations.

· Welche Schritte folgen nach der Informationsanfrage?

Submission of applications: The admission application must be submitted before the deadline indicated to such effect, using the standard form and supplying all the supporting documents in compliance with the admission requirements. Admission application review and personal interview: once the documents received have been reviewed, the selection process will be completed by calling the applicant in for a personal interview with the Course Director or Coordinator. Depending on the candidate's availability and location, the interview may also be conducted via telephone. Admission decision:Decision notification: the decision on admission will be notified to the interested party by mail; moreover, an email and SMS message will be sent to the email address and mobile number, respectively, that are indicated in the application. The candidate may also check the status of their application through the Admissions Portal. In order to decide on the admission of a candidate to the Official Master's Degree in Marketing, the following evaluation criteria of merit will be considered: The academic record. The result of the candidate's personal interview with the Director or the Coordinator-Tutor of the Master's Program, which counts as an entrance examination. Proof of English proficiency (FCE, a TOEFL score of 550 or above, an IBT score of 62 or above, an IELTS score of 5 or above, or similar examinations). Proof of Spanish proficiency. Particularly for candidates with training in other academic disciplines of Economics and Business Administration, proof of a satisfactory grade in the GMAT (Graduate Management Admissions Test) will be an advantage. The assessment of the application for admission to Official Master's Degree in Marketing is reached by jointly looking at the various requirements. The final admission decision is based on the overall evaluation of the candidate in relation to the set of candidates and the total number of places available.

Was lernen Sie in diesem Kurs?

Consumer analysis
Comercial management


It is structured into three major modules: face-to-face sessions from October to June; compulsory in-company internship once the first term is successfully completed; and a Master's Dissertation.

Operational marketing 5 first term Compulsory
Communication 5 first term Compulsory
Commercial Distribution 4 first term Compulsory
Sales Management 3 Second term Compulsory
Trends and strategies in retail 3 Second term Optional/Compulsory Study Plan 3
Negotiation and commercial management models 3 Second term Optional/Compulsory Study Plan 3
Trade marketing, ECR and Logistics 3 Second term Optional/Compulsory Study Plan 3

Product pricing and policy 5 first term Compulsory
Integrated marketing management 2 first term Optional
Strategic marketing 4 Second term Compulsory
Strategic Brand Management 3 Second term Optional/Compulsory Study Plan 1
The brand as a source of innovation 3 Second term Optional/Compulsory Study Plan 1
Brand recognition and analysis models 3 Second term Optional/Compulsory Study Plan 1

Market research 5 first term Compulsory
Fundamentals of consumer behavior 3 Second term Optional/Compulsory Study Plan 2
Consumer analysis and marketing 3 Second term Optional/Compulsory Study Plan 2
Consumers and their environment 3 Second term Optional/Compulsory Study Plan 2

Service marketing 2 first term Optional
Industrial marketing 2 first term Optional
Public and non-profit marketing 2 first term Optional

Introduction to financial information analysis 2 first term Optional Managerial skills 2 first term Optional
Computer data analysis tools 2 first term
Optional Marketing ethics and corporate social responsibility 2 Second term Compulsory IN-

COMPANY INTERNSHIP 6 Second term Compulsory

MASTER'S DISSERTATION 6 Second term Compulsory

Zusätzliche Informationen

The student go on their in-company internship during or at the end of the period of the master (October to June).

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