Brand Design

The Master Course in Brand Design is organized into two parts.

The first aims at establishing a cultural background on the brand, its meaning, its manifestations. Brand management and aesthetics will be the main topics. The second one involves the student in projects conducted in partnership with International consulting firms and Italian top ranked design studios.

Throughout the Master Course in Brand Design, the student will meet designers from any field of creativity to gather more insight from different experiences. A New York study trip will help students to understand internationally relevant phenomena and broaden their network of relationships.

At the end of the Master Course in Brand Design the student will find career opportunities in brand design agencies, advertising, graphic and product design consulting firms and in companies in house communication departments.

The Master curriculum addresses the issues of culture, strategy, methodology and aesthetics necessary to the most comprehensive training of a brand designer. The result is a 1500 hours program split into lessons, lectures, workshops, projects, trips, visits and individual activities.

A whole set of DESIGN PROJECTS, headed by creative directors of key agencies, will allow students to collect a personal portfolio in order to face the recruitment period.

CORPORATE BRANDING - with LANDOR
BRAND RE-DESIGN - with ROBILANTASSOCIATI
INFOGRAPHICS - with CONTINUUM
BRAND & ME (Personal Branding) - with TEIKNA DESIGN
DIGITAL BRANDING - with H-ART
PACK MY BRAND - with FUTUREBRAND
ECO BRAND - with GREENBEAN

Coordinator of the Master in Brand Design is Pamela Converso, graphic and brand designer.

All the main projects of the Master in Brand Design will be developed with professionals coming from the partner agencies.