Brand Management and Communication

During the Master in Brand Management and Communication, the economic and cultural scenarios of the contemporary reality will be analyzed by focusing on the communication strategic aspects, on the marketing tools and on the advertising processes.

The Master in Brand Management and Communication will provide students with the creative, planning and management tools required to identify the end consumer, to define the product, to work out strategies, and to define how to realize an integrated communication campaign.

One year of high quality teaching supported by a strong and shared passion for work.

Training activities alternate classes in assigned classrooms with workshops, visits to companies, meetings with protagonists and well known professionals of the industry. The interaction with private companies and agencies from the industry is an integral part of workshop activities, which are carried out in accordance with specific briefs arranged with companies and develop in close cooperation with them, like in a management game. During the development of projects, students will be assisted and supported by the teaching staff.