ICI-21 Analysis of Competitor´s Strategies
Seminar
In London (Grossbritannien)
Beschreibung
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Kursart
Praktisches Seminar
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Niveau
Anfänger
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Ort
London (Grossbritannien)
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Unterrichtsstunden
8h
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Dauer
1 Tag
Targeted at: CI strategists, business developers, strategic market researchers, CEOs, strategy consultants, entrepreneurs, heads of business units.
Standorte und Zeitplan
Lage
Beginn
Beginn
Meinungen
Themen
- Analyze Competitors from Six Perspectives
- Evaluate Strategy
- Reaction Profiles
Dozenten
Rainer Michaeli
Dozent an der FH Darmstadt und FH Anhalt mit Lehraufträgen für Competi
Geschäftsführender Gesellschafter DIE DENKFABRIK, Gesellschaft für Technologie- und Wirtschaftsberatung mbH” und Vorstandsmitglied der SCIP (2003 bis 2005). 1993 gründete Rainer Michaeli DIE DENKFABRIK GmbH, eine Unternehmensberatung, die sich auf Competitive-Intelligence-Dienstleistungen und Strategie-Consulting spezialisiert hat. Er ist Dozent an der FH Darmstadt und FH Anhalt mit Lehraufträgen für Competitive Intelligence. Rainer Michaeli ist Regionalgruppenleiter Rhein/Main der SCIP (Society of Competitive Intelligence Professionals; ....
Inhalte
The six perspectives of strategy reengineering
The most celebrated of CI analyses is the analysis of competitor strategies. This workshop looks at the companies within the competitor peer group and how to analyze them from six perspectives. These sub-analyses are then integrated into one strategy evaluation.
Once competitors’ strategies are known, a company can develop its strategy accordingly to achieve long-term competitive advantage.
This therefore enables the company to avoid any surprises caused through competitors’ activities. In this way, an understanding of the internal view of the competitor is built up. It is possible to derive competitors’ future reactions through reaction profiles, and build up competitor scenarios and war gaming, for example.
The participants will carry out a complete competitor analysis on the basis of a case study.
Highlights:
- Definition of a peer group
- Perspectives of the competitor strategy analysis
- Perspectives of the competitor strategy analysis
- Visualization and reporting of competitor's strategies
- Case study
Zusätzliche Informationen
Max. number of participants: 15
ICI-21 Analysis of Competitor´s Strategies