ICI-31 Market Intelligence
Seminar
In London (Grossbritannien)
Beschreibung
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Kursart
Praktisches Seminar
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Niveau
Fortgeschritten
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Ort
London (Grossbritannien)
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Unterrichtsstunden
8h
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Dauer
1 Tag
Targeted at: CI strategists, business developers, strategic market researchers, CEOs, strategy consultants, entrepreneurs, heads of business units.
Standorte und Zeitplan
Lage
Beginn
Beginn
Meinungen
Themen
- Strategic Market Analysis
- Methodical Fundamentals
- Proven Methods
Dozenten
Rainer Michaeli
Dozent an der FH Darmstadt und FH Anhalt mit Lehraufträgen für Competi
1993 gründete Rainer Michaeli DIE DENKFABRIK GmbH, eine Unternehmensberatung, die sich auf Competitive-Intelligence-Dienstleistungen und Strategie-Consulting spezialisiert hat. Er ist Dozent an der FH Darmstadt und FH Anhalt mit Lehraufträgen für Competitive Intelligence. Rainer Michaeli ist Regionalgruppenleiter Rhein/Main der SCIP (Society of Competitive Intelligence Professionals; http://www.scip.org/), dem globalen Verband der Markt- und Wettbewerbsforscher.
Inhalte
Prognoses, potentials, life cycles, segmentation Often, the CI analyst is called on to judge the market potential of new products. For this, market segments, profit potential, and the competitive situation has to be known. Similarly, a prognosis of the future development of these market parameters is necessary. Results of the strategic market analysis serve as a basis for the development of product- and corporate strategies, scenario planning and benchmarking analyses.
This workshop comprises of a comprehensive demonstration of significant aspects of strategic market analysis. The methodical fundamentals are communicated without the theoretical ballast and these are then applied directly with real-life case studies.
Highlights:
- Practical excercises
- Integration of expert knowledge
- Technology- and market potential analyses
- Assessment of future developments
- Extrapolation
Zusätzliche Informationen
Max. number of participants: 15
ICI-31 Market Intelligence