MSc Sales Psychology and Sales Management

The content is based on the following focal points:

• Research methods, Scientific work and Introduction to Sales Psychology and Sales Management
• Sales Psychology and cognition
• Sales Psychology and communication
• Theories and methods of Sales Management
• Master´s thesis

In contrast to a study programme with attendance or complete self-study (also: individual study), guided self-study specifies the learning content. As with individual study, teachers are not present, and the time and place of study can be freely chosen. The guided self-study, however, offers you a given thematic and temporal framework and concrete tasks, which are carried out in a self-determined learning process, but which have to be mastered in certain periods of time and in certain forms of learning and working. In addition, teachers and tutors are available to you as contact persons and to support the structuring of guided self-study. The teachers and tutors enable you to structure learning material independently in several ways, to compile suitable information and to use it for the respective requirements of your studies.