Revenue management Seminar

Rebranding revenue management as business development

Reviewing the 20 years since Revenue Management was first implemented by hotels as a business practice, how successful has its implementation really been?

In general, the answer is quite limited and the reasons are more cultural than failure to implement revenue

The Yeeld Academy session aims to provide hotels of all backgrounds with a clear grounding on how to develop a successful RM culture and integrate the processes of sales & marketing and reservations to create an effective business development strategy that incorporates all of the major revenue management decision making criteria.

Session Highlights