Revenue management Seminar
In Dublin (Irland), Manchester (Grossbritannien), Stockholm (Schweden) und an 2 weiteren Standorten
Rebranding revenue management as business development.
Gerichtet an: General Managers, Directors of Sales & Marketing, Revenue Managers, Reservations Managers, Front Office Managers, Reservations Supervisors.
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Ex- Director of Revenue Management & Distribution at Design Hotel Founder and Director of Yeeld Solutions (Revenue management consultancy and distribution service provider)
Rebranding revenue management as business development
Reviewing the 20 years since Revenue Management was first implemented by hotels as a business practice, how successful has its implementation really been?
In general, the answer is quite limited and the reasons are more cultural than failure to implement revenue
The Yeeld Academy session aims to provide hotels of all backgrounds with a clear grounding on how to develop a successful RM culture and integrate the processes of sales & marketing and reservations to create an effective business development strategy that incorporates all of the major revenue management decision making criteria.
§Re-defining revenue management as business development §The core components of revenue management practice §Integrating revenue management, sales & marketing & distribution §Impact of product positioning and marketing communications on RM §Proactive forecasting & optimization techniques §Creating a dynamic pricing structure