Tourism planning and management

Master

In Girona (Spanien)

2.748 € inkl. MwSt.

Beschreibung

  • Kursart

    Master

  • Ort

    Girona (Spanien)

  • Dauer

    1 Jahr

  • Beginn

    Oktober

  • Credits

    60

University postgraduate degree in tourism planning and management Official Master's degree in tourism planning

Official Master's degree that looks at advanced knowledge of strategic management, innovation, marketing, territory planning, economy, finance and legislation - all of which are necessary for planning and managing tourism activities. It lasts a year and is focused on research and professional development.

Standorte und Zeitplan

Lage

Beginn

Girona (Spanien)
Karte ansehen

Beginn

OktoberAnmeldung möglich

Hinweise zu diesem Kurs

European bachelor's degree or equivalent, which must be accredited if it was gained abroad. Specialising in: tourism, types of humanities, economics, legal and business.

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Themen

  • Technological management of touristic information
  • Destination branding and image
  • Sustainable development of tourism
  • Financial management of destinations
  • Financial management of touristic products
  • Management Skills
  • DMO management and control
  • Touristic management of urban destinations
  • Touristic landscape and territory planning tools
  • Networks and governance of tourism
  • Territorial information analysis techniques
  • Consumer segmentation and behaviour
  • Development of touristic products
  • Entrepreneurship
  • Creativity and innovation
  • Establishing prices
  • Marketing budgets
  • Operative management of touristic projects

Inhalte

The Master's degree offers two options for specialising:
  • Specialising in Development of touristic products (taught in English)
  • Specialising in: Touristic destination management (in Spanish)
The Master's degree includes 24 subjects, of which 21 are compulsory and three are optional. External work experience must be done.
  • Destination development
  • Sustainable development in tourism
  • Economic management for tourist destinations
  • Financial management for tourism products
  • Management skills
  • Qualitative techniques
  • Quantitative techniques
  • Tourismology
  • Practical placement
  • Master's thesis
  • Management technology for tourist information
  • Image and branding in destinations
  • Management control of a DMO
  • Tourism management for urban destinations
  • Tools for land planning and landscape tourism
  • Networks and governance in tourism
  • Techniques in spatial analysis and information
  • Consumer behaviour and segmentation
  • Tourism product development
  • Entrepreneurship, creativity and innovation
  • Pricing and the marketing budget
  • Operational management for tourism projects
  • Recruitment in the development and management of tourism products
  • Marketing tourism products

Zusätzliche Informationen

The master's degree price for foreign students non residents in Spain, non nationals from EU, Iceland, Norway, Liechtenstein, Switzerland or Andorra is € 65,41 per credit ECTS. Year 2013-2014.

Tourism planning and management

2.748 € inkl. MwSt.