Beschreibung

Kursart

Master
Ort

Girona (Spanien)
Dauer

1 Jahr

Beginn

Oktober
Credits

60

University postgraduate degree in tourism planning and management Official Master's degree in tourism planning

Official Master's degree that looks at advanced knowledge of strategic management, innovation, marketing, territory planning, economy, finance and legislation - all of which are necessary for planning and managing tourism activities. It lasts a year and is focused on research and professional development.

Standorte und Zeitplan

Girona (Spanien)

Karte ansehen

Beginn

OktoberAnmeldung möglich

Hinweise zu diesem Kurs

Voraussetzungen

European bachelor's degree or equivalent, which must be accredited if it was gained abroad. Specialising in: tourism, types of humanities, economics, legal and business.

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Meinungen

Themen

Technological management of touristic information
Destination branding and image
Sustainable development of tourism
Financial management of destinations
Financial management of touristic products
Management Skills
DMO management and control
Touristic management of urban destinations
Touristic landscape and territory planning tools
Networks and governance of tourism
Territorial information analysis techniques
Consumer segmentation and behaviour
Development of touristic products
Entrepreneurship
Creativity and innovation
Establishing prices
Marketing budgets
Operative management of touristic projects

Inhalte

The Master's degree offers two options for specialising:

Specialising in Development of touristic products (taught in English)
Specialising in: Touristic destination management (in Spanish)

The Master's degree includes 24 subjects, of which 21 are compulsory and three are optional. External work experience must be done.

Destination development
Sustainable development in tourism
Economic management for tourist destinations
Financial management for tourism products
Management skills
Qualitative techniques
Quantitative techniques
Tourismology
Practical placement
Master's thesis
Management technology for tourist information
Image and branding in destinations
Management control of a DMO
Tourism management for urban destinations
Tools for land planning and landscape tourism
Networks and governance in tourism
Techniques in spatial analysis and information
Consumer behaviour and segmentation
Tourism product development
Entrepreneurship, creativity and innovation
Pricing and the marketing budget
Operational management for tourism projects
Recruitment in the development and management of tourism products
Marketing tourism products

Zusätzliche Informationen

The master's degree price for foreign students non residents in Spain, non nationals from EU, Iceland, Norway, Liechtenstein, Switzerland or Andorra is € 65,41 per credit ECTS. Year 2013-2014.

Verwandte Kategorien

Tourism planning and management

Fragen & Antworten

Meinungen

Themen

Inhalte

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