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Values in the Business World and Brand Management in Service and Entertainment Industries

Universidad Pontificia Comillas
In Madrid ()

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Wichtige informationen

Tipologie Kurs
Unterrichtsstunden 90h
Dauer 1 Monat
  • Kurs
  • 90h
  • Dauer:
    1 Monat

This course develops, from a general perspective, the proven process for the building of an active brand name. It involves explaining and developing, from a basic focus, the different elements that come into consideration in the shaping of a brand name within the areas of sports and entertainment-leisure activities: the definition of the goals and strategic objectives, the total development of the brand image, the fixing of appropriate strategies based on the brand and the evaluation of the reach of the brand name.

Häufig gestellte Fragen

· Welche Ziele werden in diesem Kurs verfolgt?

To provide students with a reasonable understanding of corporative culture and its relation with brand strategies. To achieve this, the course material will be viewed from a strategic perspective. Special emphasis will be placed on corporate image as a synthesis of its identity, and how leadership develops and facilitates accomplishing the mission and the vision of the company, developing the necessary values to achieve success in the long term; also treated will be the implementation of all of this in the organisation through actions and appropriate behaviour, being involved personally in assuring that the management system in the organisation is developed and implemented appropriately.

· An wen richtet sich dieser Kurs?

Undergraduate and postgraduate students from Spain or abroad who want to experience internationalization, studying the areas of knowledge covered in depth.

· Voraussetzungen

The following documents must be provided: • Application form • A letter of recommendation from one of the lecturers at your host university. • A photocopy of your passport. • A photocopy of the compulsory medical insurance. • A copy of the confirmation of the bank transfer for payment of the course. • Document which certifies the applicant´s level of Spanish (for students from non-Spanish-speaking countries). Application deadline: Before April 30.

Was lernen Sie in diesem Kurs?

Corporative Values
Strategic Management of Service Brands
Brand-Building in Sports and Entertainment


Strategic Management of Service Brands and Brand-Building in Sports and Entertainment Companies (40 hours)

Culture, Identity and Corporative Values (40 hours)

90 hours (80 class hours + 10 hours of technical and cultural visits)

· Technical visits to businesses and public and private institutions and bodies relating to the content of the course.

· Cultural visits to the Prado Museum and the Monastery of El Escorial.

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