Fashion & Design Academy 2010

Today the fashion industry consists of more than only beautiful dresses and creative talent for lasting success. The challenge the designers face lies in viewing the business in its entirety and the difficult balance between design and commerce. Nowadays, brands predefine themselves through lifestyle and world experience. To be successful in the fashion market it requires founded knowledge over strategic marketing, sales strategies, PR and production.

Since 2009 the Berlin platform Fashion Patrons, has organised a Fashion & Design Academy with the goal of offering further training and a well-balanced and versatile programme in order to pave the difficult way of starting a company. Covering themes such as business and market-relevant processes, the present conditions of the fashion industry, future development as well as new communication concepts and strategies.

Location // Berlin, Fashion Patrons, Berlin

Language // English

Dates Course 1 // 16 - 28.08.2010

Dates Course 2 // 04 - 16.10.2010 (Full programme coming soon. Topics same as August, 2-3 Tutor changes)

Costs // for 12 full days or 100 € per day course

Course begins daily at 10:00 am // Course ends daily at 4:30 pm

The different workshops and lectures will be given from a successful line-up of advisors including: Christina Kässhöfer, Head of Marketing Diesel Germany // Ulrike Möslinger, Head of Marketing & Management Galeries Lafayette Berlin // Rike Döpp, CO-Owner & Creative Director Agentur V // Mario Lombardo, Creative Director - office Mario Lombardo // Katharina Kemmler, Brand Consultant // Kerstin Geffert, CO-Owner Silk Relations Agency // Adalbert Kurkowski, product management Berliner Bank // Alexander Bretz, cultural lawyer // Sylvia Hansen, Project Manager Startup Bootcamp Copenhagen // Ilya Morgan, CEO Deluxe Distribution // and Karin Leiberg, Fashion Journalist, Markets & Trends consultant.

The coaches dedicate themselves in individual modules to the main topics of brand market- ing, strategic brand presentation, brand positioning, PR social media business, business plan & financing, sales, business management, trend - & market research, and look book design.

The next Fashion & Design Academy will take place from 16- 28 August, as well as from the 04 - 16 October in Berlin. The individual module of the two workshop cycles consist of two weeks each and are held is English.

For registration details and inquiries concerning further information to course contents and course fees can be requested via mail.