English for Marketing and Sales

Logik Sprachtraining /Academic Support / Career Support

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Wichtige informationen

Tipologie Kurs
Methodologie Inhouse
Dauer 24 Wochen
  • Kurs
  • Inhouse
  • Dauer:
    24 Wochen

Develop language and communication skills in marketing and sales. Learn key management disciplins, anguage and terminology in English and communication skills. Increase your effectiveness in reading, listening, speaking and writing skills in this subject area, expand your vocabulary of both specific marketing terms, general business English and transfer this into your working environment.
Gerichtet an: The course is aimed at non-native speakers of English working in marketing and sales who need to communicate in English internationally.

Häufig gestellte Fragen

· Voraussetzungen

CEF level - B2 - C1 (intermediate to advanced) - determined by Logik Sprachtrainig placement test.


We will be looking at various areas of business. The course is customized, however, to the requirements of the learner.

  • the role of marketing and the analysis of marketing opportunities
  • buyer behaviour and marketing segmentation
  • product and pricing
  • product placing and promotion
  • international marketing
  • business idioms and jargon
  • questioning techniques, asking for and giving recommendations
  • persuasion techniques
  • giving diplomatic opinions, agreeing and disagreeing
  • taboos of marketing concepts around the world - using authentic case studies
  • concepts of "time" and "contracts"around the world
  • social etiquette - greetings, entertaining and being entertained around the world - do's and taboos
  • describing trends, forecasts and reviews
  • giving ad hoc presentations with the aid of your "presentation Planner"
  • writing brochures, reports, memos and e-mails
  • negotiating techniques that work
  • participating in and chairing international meetings

Zusätzliche Informationen

Preisinformation: 24 double lessons (90 -minutes) weekly
Maximale Teilnehmerzahl: 8

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