IBM - IBM Exceptional Web Experience Conference 2011

KURSZIEL
IBM - IBM Exceptional Web Experience Conference 2011: Zielgruppe
Exceptional Web Experience Portal Excellence Conference offers a wealth of knowledge and resources for business executives and IT professionals, including line of business executives, business analysts, IBM Business Partners, IT decision makers, project managers, business technical staff, developers, content managers and analysts.
Individuals that attend this conference will be both at the beginning and advanced stage of WebSphere Portal platform evaluation and deployment within their repective enterprises. There are no pre-requisites to attending the conference and those individuals involve in the line of business planning and assessment, IT design, development and deployment within their respective companies are in attendance. The IBM audience will include individuals involved with planning and business value assessment, development and deployment of WebSphere Portal and IBM Accelerator products and solutions, industry specific practitioners, and also those working with portal integrated solutions from IBM brands including Lotus, Rational, WebSphere, Tivoli and Information Management.
Kursziele
You can gain a range of valuable benefits including:

• Dedicated conference tracks designed to present proven business value methodologies, the latest platform innovations, and software strategy, providing business and IT managers and executives successful approaches to drive better business outcomes
• World-class education in over 100 sessions including hands-on labs, plus product certifications
• Insights gained from real-life applications through presentations and discussions by customer speakers - knowledge you can apply to your work challenges
• Professional contacts, including industry thought leaders, business partners, customers and IBM experts, who can influence the success of your projects
• Learning about the latest products in the industry, showcased by our expert IBM and IBM Business Partner solution providers at the Solutions Expo
• Select from a variety of business value, technical, customer solution and industry specific offerings, also topic roundtable sessions, hands-on-labs, product certifications, Portal Zone, Meet the Architect's panel, and Birds-of-a-Feather sessions - all designed to provide the information you need to successfully deliver innovative, exceptional web experiences utilizing your Web Experience infrastructure.

ZIELGRUPPE
Zielgruppe
Exceptional Web Experience Portal Excellence Conference offers a wealth of knowledge and resources for business executives and IT professionals, including line of business executives, business analysts, IBM Business Partners, IT decision makers, project managers, business technical staff, developers, content managers and analysts.
Individuals that attend this conference will be both at the beginning and advanced stage of WebSphere Portal platform evaluation and deployment within their repective enterprises. There are no pre-requisites to attending the conference and those individuals involve in the line of business planning and assessment, IT design, development and deployment within their respective companies are in attendance. The IBM audience will include individuals involved with planning and business value assessment, development and deployment of WebSphere Portal and IBM Accelerator products and solutions, industry specific practitioners, and also those working with portal integrated solutions from IBM brands including Lotus, Rational, WebSphere, Tivoli and Information Management.
Kursziele
You can gain a range of valuable benefits including:

• Dedicated conference tracks designed to present proven business value methodologies, the latest platform innovations, and software strategy, providing business and IT managers and executives successful approaches to drive better business outcomes
• World-class education in over 100 sessions including hands-on labs, plus product certifications
• Insights gained from real-life applications through presentations and discussions by customer speakers - knowledge you can apply to your work challenges
• Professional contacts, including industry thought leaders, business partners, customers and IBM experts, who can influence the success of your projects
• Learning about the latest products in the industry, showcased by our expert IBM and IBM Business Partner solution providers at the Solutions Expo
• Select from a variety of business value, technical, customer solution and industry specific offerings, also topic roundtable sessions, hands-on-labs, product certifications, Portal Zone, Meet the Architect's panel, and Birds-of-a-Feather sessions - all designed to provide the information you need to successfully deliver innovative, exceptional web experiences utilizing your Web Experience infrastructure.

KURSINHALT
2011 IBM Exceptional Web Experience Europe
formerly the Portal Excellence ConferenceAn Exceptional Web Experience is achieved when the intended users' expectations have been met - or better yet - exceeded. This annual event is dedicated to helping organizations learn how to keep pace with the expanding, and ever increasing, Web-savvy user. You'll learn about the latest Web portal, content, social, mobile, eCommerce and other innovations/technologies available from IBM and our Business Partners - as well as best practices and success stories. Hear directly from customers across industries as they share their experiences building and delivering Exceptional Web Experiences to enterprise and customer-facing audiences. Attendees will also learn the value of about becoming a social business by leveraging social networks and technologies to transform the way they interact and transact with customers over the web, gaining enhanced customer loyalty, satisfaction and improved ROI. See just how powerful and beneficial an Exceptional Web Experience can be, and how companies of every size can drive better business outcomes.
You will also:

• Gain Insight into critical business issues and emerging technologies
• Improve business and technical planning with expertise and guidance gained from in-depth presentations
• Test-drive the latest technologies during hands-on training sessions
• Take advantage of onsite certification testing
• Learn about the latest products and expert solutions at the Solutions Expo
• Discuss product strategy and technical directions with IBM Product and services architects
• Participate in communities of interest through roundtable topic discussions, Portal Technical Zone and panel forums.

As last year the Exceptional Web Experience Conference will be co-located with the WebSphere Technical Conference. Your conference pass will allow you to attend any session on the WebSphere Technical Conference agenda without additional fee.
The WebSphere Technical Conference has earned the reputation for delivering deep technical content targeted at architects, developers, integrators and administrators by offering lectures and hands-on labs that focus on the best practices and practical skills required to run today's enterprises. This year will be no exception.
Attend the Exceptional Web Experience and expand your knowledge of BPM, CICS, Messaging , WebSphere Application Servers and Infrastructure, including a focus on SOA and Cloud Computing topics. You will also gain insight into current IT trends and learn how to keep pace in todays rapidly changing business climate.
Themenübersicht
The conference will offer the following content tracks:

• Exceptional Web Experiences: Business Impact Program (Tracks and example topics):
  • Track 1: Customer Case Studies and Industry Solutions: Detailed presentations of customer solutions, including Project Goals and Analysis, Industry Specific Approaches, Implementation and Governance Techniques, Best Practices
  • Track 2: Optimize Customer Experiences and Business Results: Proven Strategies to Build the Vision and Value of an Exceptional Web Experience, You are what you Market: Leveraging New Rules of Marketing, Getting Smart with Retail Portals to Address the Accelerated Shift in Buyer Behavior, Delivering Your Portal Solutions to Mobile Audiences: Best Practices, User Experience Optimization Initiative: Understanding and Applying Web Analytics
  • Track 3: Accelerating Solution Time to Value and ROI: Building a Portal Delivery Roadmap: Paths to Success, How to Successfully Justify and Deploy Portal and Social Software in Your Organization, The Real Scoop on why WebSphere Portal is #1,(or The WebSphere Portal Advantage in a Competitive Landscape), How to Successfully Justify and Deploy Portal and Social Software in Your Organization
• Exceptional Web Experiences - Technology Program (tracks and example topics):
  • Track 4: Web Experience Platforms and Solutions: Getting Started with WebSphere Portal and Lotus Web Content Management, WebSphere Portal 6.1.5 Technical Overview and Strategy, Leveraging PortalNOW to Deliver Exceptional Web Experiences, IBM Lotus Forms Technical Deep Dive, What's New in Lotus Quickr? Extending your Portal to Mobile devices, IBM Mashup Center Overview, Exceptional Web Experience in the Cloud - how to use IBM WebSphere Portal, IBM Lotus Web Content Management, Lotus Forms and Mashups in the Cloud
  • Track 5: Developing Exceptional Web Experiences: Improving the Online Experience: Building Next Generation Websites, Using Adobe FLEX to Deliver IBM WebSphere Portal and Collaboration Services, Developing Web Applications using IBM WebSphere Portlet Factory, IBM Rational Application Developer, and IBM Lotus Widget Factory, Powering Exceptional Web Experiences using Industry Toolboxes: Overview, Delivering Exceptional Web Experience with WebSphere Portal, WebSphere Commerce and Lotus Web Content Management, Deliver Operational and Real-time Business Intelligence with Cognos BI
  • Track 6: Best Practices and Implementation: Managing the Portal Deployment Project: Best Practices, Effective Portal Governance, High Availability Designs and Implementation with WebSphere Portal, Virtualizing Portals, Successfully Managing Your Lotus Web Content Management Solution, Hands On Lab: Administrating WebSphere Portal

VORRAUSSETZUNG
There are no prerequisites for this course.