International Marketing and Communication (MBM)

The new Master Degree Course “International Marketing and Business Communication” at the University of Applied Sciences Heilbronn-Kuenzelsau was conceived with the objective to prepare students for leading positions in the field of marketing and sales management of companies acting in the international field.

In terms of content the essentials are focussed: International marketing and international communication:

* International Marketing: The national basic rules for successful marketing have to be changed in substantial points and added by new aspects on the international floor. Irrespective of large or medium-sized businesses: Who wants to survive with worldwide acting industry and service companies like Siemens, Stihl, Lufthansa or Würth in international marketing and sales, has to understand and to apply the economic, organizational, legal and cultural characteristics of transnational marketing and sales.
* International Communication: Media companies have a double significance in international management: On the one hand media service providers like Bertelsmann, Hubert Burda Media, Deutsche Telekom oder SAP are long ago global players with international marketing. On the other hand they provide the basis for the international management by means of their transnational communication products (audio-visual media, data services etc.) in connecting the corporate headquarters of the global players intersectorallly with their customers, subsidiaries and business partners abroad. Profound skills of such a “global business communication” therefore complete the necessary knowledge of a future “international marketing and sales manager”.

The combination of subjects resulting from these profiles of requirements is a balanced mixture of specific problems of the “International Marketing & Sales” and “Business Communication”, supplemented by substantial, complementary topics in the field of law, organization and business management:

* International Marketing Management
* International Sales Management
* Media Strategy and Media Marketing
* Computer Information Systems/ Electronic Business
* Economic and Legal Framework
* Organizational Behavior and Leadership
* Entrepreneurship and Start up-Business

Voraussetzung:
... * Good proficiency of the English language. The English language skills are to be proved, unless it is not the applicant’s mother tongue, by the TOEFL test of at least 550 scores (paper-based version) or 213 scores (computer-based version) or 79 scores (internet-based version) or the Cambridge Certificate (Certificate of Advanced English (CAE)) with at least C (passed).
4. Proof of graduation with honours (final grade of at least 2,5 or B) in the relevant university degree under point 1. In reasonable cases exceptions can be admitted after the personal interview according to point 5, if the applicant is expected to be especially qualified for the master degree course due to his previous vocational education, vocational activities or other particular previous experiences.
5. Participation in a personal interview conducted by the selection commission according to § 4. The interview is supposed to take at least 30 minutes and is to be recorded in written form.

Eine Zulassung zum Masterstudiengang ist zum Winter- und Sommersemester möglich.

Bewerbungsschluss für die Zulassung zum Sommersemester ist der 15. Januar.

Bewerbungsschluss für die Zulassung zum Wintersemester ist der 15. Juli.