Online Course: IP Strategy

Detailed programme Cours: 1st day: 09:30 - 17:30 CET | 2nd day: 09:30 - 17:30 | 3rd day: 09:30 - 17:30 Session 1: Strategic IP management: concepts and pain points

Get theoretical basis on IP management and strategy

Fundamentals on IP management and strategy. Compare opportunistic vs. proactive. Key strategy models e.g. Porter

Most frequent challenges faced by companies

Session 2: Strategic thinking tool for your management

Learn a matrix-based model as strategy-thinking tool to integrate business, innovation and IP

Practical exercise: apply the Matrix to actual cross-industry scenarios. Takeaways to reapply to own environment

Session 3: Data-based methodology for strategy making: overview

Build a strategic plan. Learn a step-by-step methodology to prepare an IP/innovation plan and monitor its execution. Link to the Matrix

Introduction to case study - 'renewable energy'

Strategy-making as a project: insights from project management, scoping, and team setting

Session 3: Understand (and influence) the vision

Understand the business model

Translate management goals into IP strategy options for

value creation/capture

Session 4: Competition analysis

IP mapping techniques: Analysis of patent data (lifecycle, competition etc.)

Revisit the Matrix through the competition landscape

Link to the value chain

Session 4: Portfolio gap analysis

Gap analysis with the Matrix: Comparing business vision to current IP portfolio

Derive options to bridge current-desired IP position

Session 5: SWOT analysis, performance, and budget

SWOT analysis using the gap analysis and market data (incl. others’ IP) formatted with Matrix to realize alignment

Prioritize actions to define an IP roadmap. Make different scenarios

Define KPIs to report future success. Assess IP Returns (first patent filings, IA profit etc.)

Estimate budget needs for R&D and IP

Session 5: The strategic IA plan - the outline

Integrating outputs of the prioritized SWOT analysis into a practical, rationalized plan. Plan template provided

Differentiate core vs. non-core activity for higher performance

Session 5: Get buy-in

Presentation template provided

Strategy reports: other formats and examples

Session 6: Reapplying the methodology

Facing complexity of real-life situations. Make a first diagnosis.

Different challenges, different approaches. Gradual
approach with real-life situations

3 mini-cases from anonymised practice ((1) SME businessIP alignment, (2) Innovation / R&D steering, (3) IP planning

during cooperation), followed with Q&A sessions

Final recommendations and tips

Session 6: Wrap-up and feedback

Detailed programme Cours: 1st day: 09:30 - 17:30 CET | 2nd day: 09:30 - 17:30 | 3rd day: 09:30 - 17:30 Session 1: Strategic IP management: concepts and pain points

Get theoretical basis on IP management and strategy

Fundamentals on IP management and strategy. Compare opportunistic vs. proactive. Key strategy models e.g. Porter

Most frequent challenges faced by companies

Session 2: Strategic thinking tool for your management

Learn a matrix-based model as strategy-thinking tool to integrate business, innovation and IP

Practical exercise: apply the Matrix to actual cross-industry scenarios. Takeaways to reapply to own environment

Session 3: Data-based methodology for strategy making: overview

Build a strategic plan. Learn a step-by-step methodology to prepare an IP/innovation plan and monitor its execution. Link to the Matrix

Introduction to case study - 'renewable energy'

Strategy-making as a project: insights from project management, scoping, and team setting

Session 3: Understand (and influence) the vision

Understand the business model

Translate management goals into IP strategy options for

value creation/capture

Session 4: Competition analysis

IP mapping techniques: Analysis of patent data (lifecycle, competition etc.)

Revisit the Matrix through the competition landscape

Link to the value chain

Session 4: Portfolio gap analysis ...