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Design and protection of digital business models with digital patents - IP and the Fourth Industrial Revolution
Seminar
In Amsterdam ()
Beschreibung
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Kursart
Seminar
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Dauer
2 Tage
Intellectual property (IP) enables companies to maintain a competitive edge in a global and increasingly digitised landscape. However more so in the modern form of business-model-based prohibitive rights than in its classical application to the protection of own R+D against imitation.
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Companies need to aim for legally enforceable exclusivity in the services they provide to create benefits for which the customer is willing to pay. This differentiation in competitive offers is the basis for the application of premium prices and for the creation of market positions in digital business models.
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The development and implementation of a 360° IP strategy helps to identify exactly where the levers for business model protection lie.
This course provides practical methods and tools that are suitable for SMEs to extend and secure their technical lead over the competition in the long term.
Hinweise zu diesem Kurs
You are tasked with developing and implementing IP strategies?
Then this course is designed for you. Knowledge of IP law is not required.This course is especially interesting for those working in IP, patent, innovation, R+D and business development departments.
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Themen
- Design
- Business
Inhalte
Design and protection of digital business models with digital patents - IP and the Fourth Industrial Revolution