Building High Performance Business Relationships

In an environment characterized by scarce resources, increased competition, higher customer expectations, and faster rates of change, executives are beginning to realize that a key to achieving a sustainable competitive advantage is the development of collaborative relationships with key customers and suppliers. These relationships, which are often referred to as “Partnerships“, provide a way to leverage the unique skills and expertise of each firm and may also “lock out” competitors.

The Partnership Model provides a structured and repeatable process to effectively and efficiently build and maintain tailored business relationships that may become an asset for executives looking for competitive advantage. In addition, attendees will be shown how to use The Collaborative Framework, a tool that can be used by customer and supplier teams to determine priorities for each relationship and develop an action plan for achieving the goals jointly established for the relationship.

Contents

• Partnerships and Corporate Success
• Identifying Potential Partners
• Using the Partnership Model
• Sustaining the Relationship and Measuring Performance
• The Collaboration Framework