IP Strategy - Toward proactive, aligned and long-term management of innovation and IP

Do you need to set up an IP strategy plan? Do you need to convince executives of the plan? Our interactive course provides you with the necessary tools. After a systematic overview of IP strategy (options, value, content), our speakers give you two practical tools: (1) an IP Matrix and (2) a step-by-step methodology called DIPS (Design IP Strategy) to outline a strategic plan for IP (the emphasis is on patents). An online tool is also introduced to ease implementation. The IP Matrix is the starting point. The DIPS methodology provides techniques to map the competition and to benchmark the performance of your current IP portfolio. After this practical and hands-on course, you will be able to apply the IP Matrix and the DIPS methodology immediately to your daily practice and you will know how to set up, present, implement and monitor an IP plan step by step.