Global Marketing

After this seminar you are able to analyse, select and evaluate the appropriate frameworks for companies approaching international markets. You understand how organisations can achieve global competitiveness through the design and implementation for market responsive programmes. You have grasped an in-depth comprehension of the “Glocalisation” concept and are aware of the varying needs in different cultures and countries. Thus you are able to design and implement country-specific marketing plans on the basis of an overall global marketing plan.